Women in Tech: How Are We Doing? How Should We Be Doing?Ann Ruckstuhl of Unisys Says Women Are Key to Solving Sector's Talent Shortage
How are we doing on hiring more women in the technology sector? Ann Sung Ruckstuhl of Unisys says that from a demographic representation standpoint, we should be doing far better because of the demonstrable benefits to the business that women bring.
Make no mistake: Looking beyond the question of demographic representation, organizations that have more women perform better, especially when they're in leadership roles. One study, for example, found that organizations with three or more female members on their board of directors have an ROI that's 40 to 70 percent higher than average, Ruckstuhl notes.
In a video interview with Information Security Media Group at RSA Conference 2019 in San Francisco, Ruckstuhl discusses why:
- The key to selling job opportunities to women is women;
- Companies with female leadership perform better;
- Women are key for solving the tech talent shortage.
Ruckstuhl is senior vice president and chief marketing officer at Unisys. She has more than two decades of marketing and product management leadership experience, launching brand awareness campaigns and building successful software and service businesses at start-ups and Fortune 500 companies, including Symantec, Sybase (acquired by SAP), eBay, HP and LiveOps.