There’s a lot of brand protection vendors out there. Here’s how to choose the right one.
Your brand is the face of your company – before customers have a chance to interact with your people, chances are they’ve interacted with your brand online in the gray space – the space outside your corporate perimeter where customers, businesses, and adversaries all interact. Building and maintaining brand trust over time is crucial. Unfortunately, it only takes one cyberattack or online brand impersonation to lose that trust.
In fact, a recent survey found that an estimated 55% of consumers said they’d stop doing business with a brand after their trust is broken.
As the gray space continues to evolve and organizations expand their digital footprint, your brand protection strategy must evolve and seamlessly integrate with your greater external cybersecurity strategy. To do this without overburdening your already busy security team, brand protection vendors offer an alternative. But, not all brand protection vendors are the same and choosing the right one for your goals and maturity can be challenging.
To help you choose the right brand protection vendor, download our Buyer’s Guide to Brand Protection. This guide will cover the essential criteria to evaluate a brand protection vendor, including the role intelligence plays in your greater strategy, and how to evaluate a brand protection vendor that integrates into your broader security tech stack.
In this guide, you’ll learn:
- How to protect your brand beyond the perimeter – from the outside-in;
- Five essential criteria to evaluate in a brand protection vendor;
- How to create a brand protection strategy without overburdening your security team;
- And more.