OnDemand | Embracing an Identity-Centric Approach to Mitigating Fraud & Account Takeover
Understanding customer identities in the digital world is no easy feat: In the US, the average household has 10+ connected devices, and the average adult has 4 credit cards and over 100 online accounts.
Fraud teams must cut through the clutter to single out good and bad users, regardless of how many devices, accounts, profiles, and addresses they use. They can only win by going beyond one-size-fits-all identity verification methods that use black-box approaches and only work for customer onboarding.
Tune into this webinar as we deep dive into:
- Making sense of difficult-to-navigate large datasets that are distributed across business units and controlled by different teams.
- Enhancing visibility beyond traditional black-box approaches to empower and interconnect diverse teams (fraud, risk, operations, etc.) for a streamlined approach to understanding customer identities
- Reducing account takeover fraud through data graphs that go beyond just the customer onboarding process